Barbie Freeze is a Barbie doll (or more precisely,
in this case, a less expensive, non-branded surrogate) that was frozen inside
a large block of ice in an empty ice-cream container. The original objective
was to broadcast an ephemeral web-cam performance of the doll's melt-down
until the evaporation of the very last icicle.
Barbie is a weapon of masculine, market domination. Behind the apparent
frivolity of refrigerating Barbie is an exploration of the destructive role-model
that such dolls represent, by juxtaposing them with the flesh and frozen food
context of supermarket mass consumerism. The underlying concept is to relegate
these archaic toys into the past, that operates through the act of freezing
them within a prehistorical paradigm, so that they might become as extinct
as the mammoth, a frozen relic of our ice-age past.
The objective is to produce an installation consisting of an ice-box, removed
from the supermarket context, and loaded with a large selection of frozen
Barbie dolls. The audience would be able to handle them, in the same way as
one looks for a product in the frozen food section of a supermarket.
A different approach would be that of "do it yourself" distributed
creativity... whoever wishes to do so would freeze a doll and put a web page
up. In this way, a ring of wishful archeological artifacts would gradually
accumulate within the nether layers of internet.